6 things to consider while designing forms

Explore UX best practices that affect conversion.

Form design in UX influences one of the most important interactions with the user – driving leads for your campaign, getting enquiries for your product/service, and much more. Here are 6 best practices that can help you create forms that convert.

Form Design
Form Design

1Placeholders cannot substitute labels

  • Labels describe the form field while placeholders provide hints, instructions or examples for more clarity
  • Placeholder text disappears when the user begins typing, which may create doubts unless the label is present
  • The font color should not be too light (user may miss it), nor too dark (can be confused with the text input)
Form Design
Form Design

2Shorter labels are more user-friendly

  • 55% of visitors spend less than 15 seconds on a website
  • Make forms easier to scan and also mobile-compatible
Form Design
Form Design

3Grouping fields results in better UX

  • Simplify the form filling activity by bringing related fields together
  • Gives a logical, step-wise approach with details requested in bite-sized chunks
Form Design
Form Design

4Remove non-value-add fields

  • Long forms can feel effortful and cause users to abandon the process
  • Check if there are other sources to get the secondary data, such as analytics
Form Design
Form Design

5Reduce or optimize redundant actions

  • If you have less than 6 options in your drop-down menus, try to use radio buttons
  • Implement search functionality in the drop-down, for large number of options
Form Design
Form Design

6Keep validation clear and conversational

  • Avoid negative words; tell the user what happened and how to fix it
  • In case of fields with a specific format, show it upfront in the label

For strategic web design and development following established principles, Click here.

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