68% of users watched YouTube videos to arrive at a purchase decision

Does your brand have a YouTube channel?

YouTube is a versatile marketing channel with over 2 billion monthly logged-in users. This platform can help drive traffic, generate leads, bring in revenue, and gain users’ trust. Read all about the benefits of having a YouTube channel.

Long-term exposure for your brand

Sustained visibility for content as new and targeted users keep finding it
Optimized videos get discovered easily on both YouTube and Google Search
Over a billion hours of video are watched on YouTube every day

Plenty of lead generation strategies

CTA in the videos directing users to your website/products
Landing page link in the channel description
Comments section to engage with subscribers
Influencer marketing and paid ads

Opportunities to build users’ trust

Viewers can discern which brands and content are authentic
Gain credibility through explainer videos and customer testimonials
Information sourced directly from the manufacturer/provider about products/services is valued more
Connect with the audience by featuring user-generated content

Effective channel for customer acquisition and monetization

Communicate ideas easily while building an emotional bond
Over 54% of consumers favor videos compared to other content from brands
Users are quick to share videos they like, boosting your organic reach
Scope for revenue generation for big and small businesses

Creator-friendly platform that is easy to set up

Turn your blogs/brochures/e-books into videos with Microsoft PowerPoint/online editing tools/by working with a professional
Focus on creating quality content as YouTube’s algorithm works on getting you visibility
Promote previously uploaded videos so you don’t have to keep adding fresh content

87% of video marketers say that videos have increased traffic to their website.

80% of video marketers claim that videos have directly increased sales.

Source: HubSpot, Wyzowl, 2020

The best part, it doesn’t cost you anything to create a channel. Decide on the content and start uploading.

To discuss online marketing trends and solutions, and to make creative videos for your brand, Click here.

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