Run through these 15 checks before you hit send!
The success of your email marketing campaign often boils down to minute details that are easily missed. Tick off this checklist the next time you’re doing a mailout, and you’re sure to rest easier.
1Avoid broken links (404 error) or links to the wrong page
2Check for forgotten links – anchor texts, images, CTAs, social media icons
3Ensure tracking works properly to measure the effectiveness of your campaign
4Optimize distorted images, add alt text for when it cannot be displayed
5Check margins, text spacing, and whether bullets are shown properly
6Ensure readability – font size and color, contrast with background color
7Include a link to view on the web in case of rendering issues
8Check if the message is aligned with the audience and phase of customer journey
9Ensure the copy is persuasive, achieves a balance between informing and selling
10Read it aloud once, and run it through a grammar checker tool if required
11Keep the subject line catchy yet representative of the content of the email
12Include a person’s name along with company in the ‘sender name’
13Make sure the ‘reply-to’ address accepts emails and is monitored
14Check if dynamic tags like "First Name" are functioning, and define a generic replacement for when information is not available
15Keep your list clean – the average mailing list depreciates by 25% every year
With marketing emails, it’s easy to get it wrong. Test it out on different mail clients/ platforms/ browsers/ devices. Lastly, it’s always a good idea to be mindful of the local time in your recipients’ location, to improve open rates.