How do you decide what’s best for your business?
Should you use Google Ads or SEO (Search Engine Optimization) to drive traffic to your website? If this question has always confused you, here’s a quick read that will bring much clarity. This handy guide explores the two approaches and their differences, and helps you adopt the right strategy.
|Traffic generation||Only active during the campaign||Keep driving organic traffic to your website|
|Visibility||Placement in Google products and AdSense partners as well||Limited to search engine results pages|
|Campaign strategy||Immediate results with analytics and ROI data||Long-term strategy with less tracking metrics|
|Pay-per-click||Bid for keywords and pay for clicks||No cost associated with clicks|
|Keyword selection||Can target multiple keywords||Focus on a few important keywords|
|Goals||Web traffic, leads and sales||Boost organic search ranking and visibility|
Only active during the campaign
Keep driving organic traffic to your website
Placement in Google products and AdSense partners as well
Limited to search engine results pages
Immediate results with analytics and ROI data
Long-term strategy with less tracking metrics
Bid for keywords and pay for clicks
No cost associated with clicks
Can target multiple keywordS
Focus on a few important keywords
Web traffic, leads and sales
Boost organic search ranking and visibility
Running campaigns is a full-time task.