Google Ads Vs SEO

How do you decide what’s best for your business?

Should you use Google Ads or SEO (Search Engine Optimization) to drive traffic to your website? If this question has always confused you, here’s a quick read that will bring much clarity. This handy guide explores the two approaches and their differences, and helps you adopt the right strategy.

Google Ads and the Pay-Per-Click (PPC) advertising model

  • Display your ads in Google Search and other products like YouTube
  • Get additional visibility in websites that participate in Google AdSense
  • Pay for the ads based on clicks (cost per click) or views (cost per thousands of impressions)

Search Engine Optimization (SEO) and driving website traffic

  • Streamline your website to make it more SEO friendly
  • Make it easier for users to engage and consume your content
  • Get ranked higher and gain visibility in search engine results pages

How do you choose between the two?

Parameter Google Ads SEO
Traffic generation Only active during the campaign Keep driving organic traffic to your website
Visibility Placement in Google products and AdSense partners as well Limited to search engine results pages
Campaign strategy Immediate results with analytics and ROI data Long-term strategy with less tracking metrics
Pay-per-click Bid for keywords and pay for clicks No cost associated with clicks
Keyword selection Can target multiple keywords Focus on a few important keywords
Goals Web traffic, leads and sales Boost organic search ranking and visibility

Traffic generation

Only active during the campaign

Keep driving organic traffic to your website

Visibility

Placement in Google products and AdSense partners as well

Limited to search engine results pages

Campaign strategy

Immediate results with analytics and ROI data

Long-term strategy with less tracking metrics

Pay-per-click

Bid for keywords and pay for clicks

No cost associated with clicks

Keyword selection

Can target multiple keywordS

Focus on a few important keywords

Goals

Web traffic, leads and sales

Boost organic search ranking and visibility

Google Ads can complement SEO for a better outcome

  • Drive paid traffic where organic rankings are low
  • Run ads to test keyword effectivness before optimizing
  • Get the benefit of both short-term and long-term traffic

Cut through the noise in Search Engine Results Page (SERP)

  • Organic search results tend to get pushed down the page
  • SERP features that appear on top include: Featured snippets, Google shopping results, Knowledge cards, Video carousels, Image packs, People also ask, Localized results
  • Running Google Ads for relevant keywords can help you gain visibility

Finding the right partner makes a difference.

Running campaigns is a full-time task.

  • For you to constantly analyze and optimize campaigns while staying updated on Google Ads policies and features, would add to your operational challenges
  • And it can be difficult to find a quality hire within your budget, who is the right fit for your campaign needs
  • With an agency, you get a team who can conceptualize the campaign, design collaterals, execute and optimize the ads, and share reports

For Google Ads and SEO services tailored to your business goals, Click here.

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