How to build a high-converting landing page

How to build a high-converting landing page

Find out the 5 core elements that you should focus on

Find out the 5 core elements that you should focus on

Landing pages that take care of fundamentals tend to have a higher conversion rate. While the structure may depend on your marketing goals, the basic components remain the same. Read this guide to know all about the 5 elements that matter.

Landing pages that take care of fundamentals tend to have a higher conversion rate. While the structure may depend on your marketing goals, the basic components remain the same. Read this guide to know all about the 5 elements that matter.

1Establish your USP clearly

Hero image or video

Set the context as this is the ﬁrst visual that greets a visitor
Use a captivating image (with human element) connected to your product or service

Main headline

Keep it short; relate to what the visitor clicked to arrive at your page
Describe the key beneﬁt of your product or service – be direct

Supporting copy

Give the user more information with a subhead/ short paragraph
Structure it as an extension of the headline or a related secondary message

2Optimize your form and CTA for conversions

Focus on a singular conversion goal to be more effective
Use only essential form ﬁelds to keep it short; include a privacy statement
Keep the call-to-action button text conversational and beneﬁt-oriented
Validate your conversion hypothesis by running A/B testing with two CTA variants

3Convince the buyer with social proof

Boost your credibility and inﬂuence prospective customers
Add quotes/ testimonials, video interviews, case studies, customer logos, crowd-sourced reviews
Ensure the testimonial is authentic, relatable and speciﬁc in its description
Include the actual customer’s name and photograph for the desired impact

4Have a strong reinforcing statement

Maintain the visitors’ attention as they scroll down to the middle of your page
Remind them of the USP, but keep in mind that they’re more informed now

5Communicate features and beneﬁts

Arrive at speciﬁc (major) beneﬁts of your product or service
Showcase the features that give you a competitive advantage
Lead with beneﬁts where possible, supported by associated features

To optimize your current website pages or to develop a landing page tailored to your marketing goals, Click here.

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