1Audit and optimize your website
- Evaluate current performance and health of the platform
- Drive greater visibility and improved search rankings
- Comprises technical SEO, on-page SEO, off-page SEO, content audit, and UX audit
2Restructure content for effective storytelling
- Answer pressing questions and solve customer problems
- Build a story-driven product detail page model
- Collect product reviews, user testimonials and feedback
- Drive quality traffic through relevant blogs and social media
3Increase sales to existing customers
- Create and nurture a community online and offline; bring your brand community back to your own digital storefront
- Enhance growth through affiliate marketing, and convert customers into influencers
- Offer e-commerce gift cards to reward your loyal customers, increase spend and guarantee repeat business
- Incentivize visitors to join your email list; run nurture campaigns with personalized content, videos, guides, special offers
4Partner with e-commerce portals and influencers
- Access a new customer base and increase your reach
- Provide discounts and incentivize customers to purchase from your online store
- Level up your content strategy and brand awareness with influencer marketing
5Offer more complementary products
- Analyze products that are customer favorites
- Introduce related items and accessories to provide more choice
- Bundle them together at attractive prices to increase the average cart value
6Market your most popular products via SEM and SMM
- Guarantee results for your efforts as statistics show these products to be winners
- Leverage Search Engine Marketing to improve visibility using paid search ads, contextual advertising, and organic search rankings
- Utilize Social Media Marketing, which forms an integral part of ecommerce marketing strategy, to connect more authentically and rapidly with potential customers
7Promote your brand with a current cause/ mission
- 46% consumers pay close attention to these efforts when making purchase decisions
- Create more value for your customers and increase engagement
- Be congruent with your company’s ethos of social responsibility