A handy guide to writing social media posts

Learn how to make them convert.

Social media posts are an important part of any marketing toolkit to inform, engage and turn users into potential customers. However, only a small percentage of posts actually convert. This guide presents 6 key points to follow while writing your brand’s posts.

4 basic elements of a social media post

  • Visual: First thing seen; represent the product’s story
  • Headline: Use a hook that grabs the users’ attention
  • Subhead: Explain benefits and nudge towards action
  • Call-to-action (CTA): Guide them clearly on what to do next

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