4 ways to make your content more engaging through storytelling

Discover a simple and practical framework.

Content writing should be less about constructing and more about creating content that excites your audience. Storytelling can be the differentiator even with informational pieces. Here’s a framework that you can use to breathe life into your content.

Why stories are a powerful medium in marketing

Memorable: Help your customer experience rather than just read your message
Motivational: Prompt the reader to take action and move through the sales funnel
Conversational: Bring the audience closer, building a relationship with your brand
Exciting: Take boring/old content and revitalize it based on your customers’ needs

4 layers of the story package framework

1Poet

Objective: Sell a completely new idea or change a prevalent belief
Ingredients: Human character, desire, relationship, truth, resistance, challenges

2Professor

Objective: Share your opinion on something or bring more clarity
Ingredients: Thesis, rationale, point of view, opposition, implications

3Promoter

Objective: Get a buy-in or commitment to a specific course of action
Ingredients: Old-world and new-world scenarios, trigger

4Performer

Objective: Evoke a particular feeling based on human psychology
Ingredient: Emotion

4 ways to make your content more engaging through storytelling

Why stories are a powerful medium in marketing

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